Book Release Announcement Template and Promotion Checklist
A book release announcement needs to answer a reader's basic questions: what is the book, who is it for, when is it available and where can I learn more? Clear, accurate details make promotion easier for you and for anyone helping share the release.
Download the editable worksheet
Download the new releases worksheet (Excel) →
Open the Excel file in your spreadsheet application or import it into Google Sheets and review the formulas after conversion. Save a separate copy for your project. Fill in the pale-yellow cells and use the Review status dropdown. Ready items and Items to review update from those choices; Not applicable removes an item from the remaining review count. Your edits stay in your file and do not sync to Author Rise.
1. Check the book facts before writing copy
Confirm the title, author name, release date, formats and public links. Distinguish a preorder from a book that is already available. Check the reader's likely store and territory where relevant. Do not rely on an earlier planning document when a live listing has changed.
2. Lead with a specific reader hook
For fiction, choose a situation, conflict or reading experience. For nonfiction, name the question or problem the book explores. Give readers enough context to understand the promise, without reproducing the entire description. Avoid unsupported rankings or statements about guaranteed results.
3. Use one clear next action
Invite readers to read a sample, visit the book page or choose a format. Keep the destination consistent with the announcement. Multiple competing requests can make a short message harder to follow. Put accurate format and availability information close to the link.
4. Adapt the message and prepare an asset brief
Write a full announcement, a short social version and an email subject line in the worksheet. Use approved cover art and any required credit. Give collaborators the correct copy, link and timing rather than expecting them to reconstruct your release details. Agree on sharing commitments directly.
5. Review the release after publication
Check scheduled messages and links again when the book becomes available. Record actual questions and responses, then correct outdated facts. Invite honest reader feedback without requiring praise or reciprocal reviews. Use your own results to choose a useful follow-up message instead of assuming a release-day post ends the work.
A practical starting point
Announcement starter: [Book title] is now available in [verified formats]. Written for [reader], it explores [specific hook]. You can [one next action] at [checked link]. Thank you to the readers and collaborators who helped bring this book into the world.
Adapt this example to your own work and the recipient's requirements. Complete the first three relevant worksheet fields, then choose one action you can take today.
Continue with related Author Rise resources
Further reading and useful tools
- Check KDP's metadata guidelines when preparing details for that platform.
- Consult the FTC's current guidance when promotion includes endorsements, incentives or reviews.
Find a connection and keep your working files
Explore the Author Rise Directory → to review the directory and its current contact options. Agree availability, deliverables and any fees directly with the person you choose. Example listings are illustrative; browser-created profiles are not shared member listings.
Download all ten community worksheets (ZIP) → or return to the Author Rise Community.