In this candid and thought-provoking essay, Substack writer Nat Sang examines the growing tension between authentic storytelling and AI-generated content on creator-owned platforms.
While supportive of AI as a productivity tool, Sang argues that independent publishing depends on genuine human voices, real experiences, and meaningful connections. She challenges independent creators to consider whether automation is helping their work—or replacing the very authenticity readers seek.
For anyone invested in digital publishing, the writing community, and creator communities, this article raises important questions about trust, originality, and the future of independent creators online.
A powerful reminder that audiences connect with people, not perfectly optimized content.
